DIARY: PR woman’s honesty snookers a promised DPS

Christianne Lambert, account exec at Public Image has made a valiant effort to improve PR probity, but has sacrificed client coverage in the process.

Christianne Lambert, account exec at Public Image has made a

valiant effort to improve PR probity, but has sacrificed client coverage

in the process.



Public Image had decided on an inter-magazine pool tournament to promote

WSA World Championship Snooker, the latest PlayStation game to be

launched by its client Codemasters. Teams from Time Out, Front, the Big

Issue and Level competed against each other for the title of world’s

number one snooker playing media title.



The final saw Time Out and Level battle for supremacy. Lambert’s dilemma

came as Level’s team had hinted at a double-page spread on WSA

Championship Snooker if they were the winner of the pool tournament -

should she help Level to win?



However honesty won out and Lambert let the game take its course, with

Time Out emerging victorious.



Perhaps Lambert could take comfort in the fact that the professionals

with a worse reputation for being straightforward than PR folk are

journalists, and that her double-page spread would probably have turned

out to be a news in brief anyway.



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