Christianne Lambert, account exec at Public Image has made a
valiant effort to improve PR probity, but has sacrificed client coverage
in the process.
Public Image had decided on an inter-magazine pool tournament to promote
WSA World Championship Snooker, the latest PlayStation game to be
launched by its client Codemasters. Teams from Time Out, Front, the Big
Issue and Level competed against each other for the title of world’s
number one snooker playing media title.
The final saw Time Out and Level battle for supremacy. Lambert’s dilemma
came as Level’s team had hinted at a double-page spread on WSA
Championship Snooker if they were the winner of the pool tournament -
should she help Level to win?
However honesty won out and Lambert let the game take its course, with
Time Out emerging victorious.
Perhaps Lambert could take comfort in the fact that the professionals
with a worse reputation for being straightforward than PR folk are
journalists, and that her double-page spread would probably have turned
out to be a news in brief anyway.