Does your client need to reach 40 million customers in Russia, by
any chance? Then you could save PR man John Spencer a trip, for he is
about to venture forth to Russia in an attempt to find a sponsor for the
radio show Live From the West.
Live From the West is made in London by Russians, and goes out to an
estimated 40 million listeners in Russia each week. It reports on
Western music and entertainment news, to all 11 time zones, and the
producers, Angell Sound, are looking for a new sponsor.
Spencer is this month heading for Moscow to test the ground, and is
preparing for the trip by, he says, listening to military band music. ’A
lot of Russian executives today are armed with personal weapons and
attend meetings ’wearing the iron’, as they say in some circles in New
York City,’ he reveals. Fortunately he has a background in the Royal
Marines, serving in Commando units, so hopefully his nerve will hold
through any difficult situations.