Nissan hands brief to Brands2Life to launch 'Juke' crossover vehicle in Europe

Brands2Life has been handed a brief to launch the new Nissan Juke throughout Europe.

Art campaign: Nissan
Art campaign: Nissan

The compact sports crossover vehicle will roll off the production line at Nissan's Sunderland factory in September and has already received over 15,000 pre-orders across Europe.

Brands2Life will promote the car via an interactive campaign, calling on the skills of a group of artists who will produce digital street art performances.

These performances will be targeted at art and style media by Brands2Life to position the brand as a 'design and innovation leader'.

Scot Devine, head of creativity, Brands2Life said: 'Our approach is to re-establish Nissan as the design and innovation leader. We’ll target influencers in the art and style media, rather than Juke end-buyers.'

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