The compact sports crossover vehicle will roll off the production line at Nissan's Sunderland factory in September and has already received over 15,000 pre-orders across Europe.
Brands2Life will promote the car via an interactive campaign, calling on the skills of a group of artists who will produce digital street art performances.
These performances will be targeted at art and style media by Brands2Life to position the brand as a 'design and innovation leader'.
Scot Devine, head of creativity, Brands2Life said: 'Our approach is to re-establish Nissan as the design and innovation leader. We’ll target influencers in the art and style media, rather than Juke end-buyers.'