Attic Futura, publisher of teen girls’ title Sugar, TV Hits and
Inside Soap, is investing in a pounds 10 million teen portal which will
launch later this year.
The publisher is teaming up with UK-based North South Publishing, with
whom it produces market leader Sugar, and US internet technology
Sugar and Inside Soap already have a web presence through AOL, but the
teen portal, which has yet to be given a name, will be Attic Futura’s
biggest internet venture to date.
The site will be edited by Lauren Jarvis, who has been promoted from her
role as deputy editor of Sugar to oversee the project. Journalists are
currently being recruited to the site, which is expected to have a staff
of around 15.
The site will feature elements of all Attic’s teen magazines, and will
cover areas such as fashion, health and beauty, music, shopping and
In addition, teenagers will be able to use the site to shop on-line.
Attic Futura managing director Neil Raaschou said: ’We are planning an
initial investment of pounds 10 million in the first year. With our
teenage magazines we already have a dominant presence in the market, and
the creation of the site is a major advance for the company.’
’Rather than an internet company started by four guys in a flat, this is
an independent entity formed by proven experts in the teenage publishing
business and internet and e-commerce space,’ said Clique.com president
and CEO Mark Lundstrom.
North South and Attic Futura launched Sugar together in 1994. The title
now has a circulation of 430,217 per issue, and is the biggest selling
monthly teen magazine.
P IPC has appointed Jonathan Bowman, editor-in-chief of Attic Futura’s
Inside Soap and All About Soap, to develop print strategy for its
television publishing division, IPC tx. The division currently publishes
What’s on TV - where Bowman was features editor until 1997 - TV Times
and TV and Satellite Week, and in December last year launched