MEDIA: Attic invests in teen net portal

Attic Futura, publisher of teen girls’ title Sugar, TV Hits and Inside Soap, is investing in a pounds 10 million teen portal which will launch later this year.

Attic Futura, publisher of teen girls’ title Sugar, TV Hits and

Inside Soap, is investing in a pounds 10 million teen portal which will

launch later this year.



The publisher is teaming up with UK-based North South Publishing, with

whom it produces market leader Sugar, and US internet technology

provider Clique.com.



Sugar and Inside Soap already have a web presence through AOL, but the

teen portal, which has yet to be given a name, will be Attic Futura’s

biggest internet venture to date.



The site will be edited by Lauren Jarvis, who has been promoted from her

role as deputy editor of Sugar to oversee the project. Journalists are

currently being recruited to the site, which is expected to have a staff

of around 15.



The site will feature elements of all Attic’s teen magazines, and will

cover areas such as fashion, health and beauty, music, shopping and

celebrities.



In addition, teenagers will be able to use the site to shop on-line.



Attic Futura managing director Neil Raaschou said: ’We are planning an

initial investment of pounds 10 million in the first year. With our

teenage magazines we already have a dominant presence in the market, and

the creation of the site is a major advance for the company.’



’Rather than an internet company started by four guys in a flat, this is

an independent entity formed by proven experts in the teenage publishing

business and internet and e-commerce space,’ said Clique.com president

and CEO Mark Lundstrom.



North South and Attic Futura launched Sugar together in 1994. The title

now has a circulation of 430,217 per issue, and is the biggest selling

monthly teen magazine.



P IPC has appointed Jonathan Bowman, editor-in-chief of Attic Futura’s

Inside Soap and All About Soap, to develop print strategy for its

television publishing division, IPC tx. The division currently publishes

What’s on TV - where Bowman was features editor until 1997 - TV Times

and TV and Satellite Week, and in December last year launched

unmissabletv.com.



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