MEDIA: Wilson will edit NatMag baby title

The National Magazine Company has appointed Company deputy editor Sarah Wilson to edit Good Housekeeping Having a Baby.

The National Magazine Company has appointed Company deputy editor

Sarah Wilson to edit Good Housekeeping Having a Baby.



The parenting magazine, which launched in 1994 and is currently

published every two months, will go monthly in August. Wilson takes over

from acting editor Liz Murphy, who will continue to work alongside her

until she leaves to have a baby in July. Murphy will oversee the last

two bi-monthly issues, April/May and June/July. She became acting editor

in January, when Louise Atkinson left to have a baby.



Wilson joined Company as chief sub-editor in 1994 and was promoted to

deputy editor in 1998. She previously worked for Elle, the Sunday

Express Magazine and Woman’s Own.



The glossy parenting title has gone through several name changes since

its launch. It was first called She’s Having a Baby, then simply Having

a Baby, and last year the name was changed to incorporate the Good

Housekeeping brand.



NatMags brought the title into the Good Housekeeping fold as part of its

strategy of developing master brands.



’The Good Housekeeping brand lends the magazine authority,’ said Wilson,

who wants to ensure the title benefits from that link. ’I feel very

enthusiastic about working on a title that’s so relevant to my

lifestyle,’ added Wilson, who has a nine-month-old son.



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