GRENOBLE: Shandwick opens office in Alps

GRENOBLE: Shandwick opens office in Alps

Shandwick International has opened a new office in the Alps to service

its account with locally-based computer giant Hewlett-Packard. H-P’s

business desktop division and European marketing centre are both based

in Grenoble. The office will be headed by Daniele Mason, who joins

Shandwick this week from IBM software where she was PR manager. She

reports to technology practice group head Kristin Syltevik. Before IBM,

Mason worked for Sophie Renard Relations Publiques in Paris.

FRANKFURT: German PR for American Airlines

American Airlines is set to hire a German PR agency this month. Al

Comeaux, the airline’s European corporate communications manager - to

whom the agency will report - has established a shortlist of seven local

agencies for the media relations and marketing support brief. These are

Expert PR, Adam and Partner, PR Factory, Inex Communications, Noble

Kommunications, Luchow Meden and Kommunication and Christian Boerger PR.

Comeaux chose local over international agencies because ’they cost less,

you get more attention and the talent is just as good’.

NEW YORK: Olson moves in Toyota restructure

Toyota has made changes to its PR structure, relocating senior vice

president for external and regulatory affairs James Olson to New York.

Previously head of the firm’s California-based sales operation, Olson is

now the firm’s senior executive in New York. He will co-ordinate 90

Toyota PR staff, covering media and government relations, corporate

advertising and IR. Olson spent 16 years with Ford before joining Toyota

as corporate public affairs manager in 1985.

PARIS: Grayling France wins Sofitel account

Grayling France has won the national consumer PR account for

international hotel chain Sofitel. The account is led by Grayling France

senior consultant Agnes Vetellard, reporting to director of

communications at Sofitel’s business and leisure department Pierre

Kaufmann. The campaign is aimed at increasing French tourist business to

Sofitel resorts worldwide. Work began last week, and joins other account

wins since the new year, including Microsoft, for the launch of the

Windows 2000 operating system.

BRUSSELS: Jones to Communication Strategies

Top five independent public affairs consultancy Communication Strategies

has hired Abigail Jones as a partner. Jones joined last month from the

managing directorship of the Rowland Company’s Brussels operation.

Reporting to CS’ managing director Charles van der Straten, Jones will

lead the internationalisation process for food retailer Delhaize. Her

areas of expertise - change management, corporate identity and issues

management - are said by van der Straten to complement the existing

capabilities of the consultancy’s 21 staff.

BERLIN: Incepta Group in SEA acquisition

Incepta Group, the international communications group and parent company

of the Citigate PR and public affairs outfits, has acquired SEA, one of

Germany’s leading corporate communications and advertising agencies. SEA

has over 170 employees and reported fees last year of more than pounds

12 million. SEA is already the joint venture partner in SEA Dewe

Rogerson with Citigate Dewe Rogerson, Incepta’s financial PR division in

the UK. SEA clients include Deutsche Telekom, Lufthansa Technik and


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