GRENOBLE: Shandwick opens office in Alps
Shandwick International has opened a new office in the Alps to service
its account with locally-based computer giant Hewlett-Packard. H-P’s
business desktop division and European marketing centre are both based
in Grenoble. The office will be headed by Daniele Mason, who joins
Shandwick this week from IBM software where she was PR manager. She
reports to technology practice group head Kristin Syltevik. Before IBM,
Mason worked for Sophie Renard Relations Publiques in Paris.
FRANKFURT: German PR for American Airlines
American Airlines is set to hire a German PR agency this month. Al
Comeaux, the airline’s European corporate communications manager - to
whom the agency will report - has established a shortlist of seven local
agencies for the media relations and marketing support brief. These are
Expert PR, Adam and Partner, PR Factory, Inex Communications, Noble
Kommunications, Luchow Meden and Kommunication and Christian Boerger PR.
Comeaux chose local over international agencies because ’they cost less,
you get more attention and the talent is just as good’.
NEW YORK: Olson moves in Toyota restructure
Toyota has made changes to its PR structure, relocating senior vice
president for external and regulatory affairs James Olson to New York.
Previously head of the firm’s California-based sales operation, Olson is
now the firm’s senior executive in New York. He will co-ordinate 90
Toyota PR staff, covering media and government relations, corporate
advertising and IR. Olson spent 16 years with Ford before joining Toyota
as corporate public affairs manager in 1985.
PARIS: Grayling France wins Sofitel account
Grayling France has won the national consumer PR account for
international hotel chain Sofitel. The account is led by Grayling France
senior consultant Agnes Vetellard, reporting to director of
communications at Sofitel’s business and leisure department Pierre
Kaufmann. The campaign is aimed at increasing French tourist business to
Sofitel resorts worldwide. Work began last week, and joins other account
wins since the new year, including Microsoft, for the launch of the
Windows 2000 operating system.
BRUSSELS: Jones to Communication Strategies
Top five independent public affairs consultancy Communication Strategies
has hired Abigail Jones as a partner. Jones joined last month from the
managing directorship of the Rowland Company’s Brussels operation.
Reporting to CS’ managing director Charles van der Straten, Jones will
lead the internationalisation process for food retailer Delhaize. Her
areas of expertise - change management, corporate identity and issues
management - are said by van der Straten to complement the existing
capabilities of the consultancy’s 21 staff.
BERLIN: Incepta Group in SEA acquisition
Incepta Group, the international communications group and parent company
of the Citigate PR and public affairs outfits, has acquired SEA, one of
Germany’s leading corporate communications and advertising agencies. SEA
has over 170 employees and reported fees last year of more than pounds
12 million. SEA is already the joint venture partner in SEA Dewe
Rogerson with Citigate Dewe Rogerson, Incepta’s financial PR division in
the UK. SEA clients include Deutsche Telekom, Lufthansa Technik and