INTERNATIONAL: Edelman PR wins Ford Korea’s PR

SEOUL: Ford Korea has handed its six-figure corporate PR and public affairs account to Edelman PR Worldwide.

SEOUL: Ford Korea has handed its six-figure corporate PR and public

affairs account to Edelman PR Worldwide.



Burson-Marsteller, Kionel and Ogilvy PR Worldwide are all thought to

have pitched for the work in the world’s sixth largest car market.

Edelman managing director Tae Ha Lee heads the account, and reports to

Ford Korea’s public affairs head Hoh Kim.



Koreans buy 1.5 million new cars a year, mainly from domestic producers

Daewoo, KIA and Hyundai. The government has indicated the car market

could be deregulated within the year, allowing more foreign access.

Edelman will campaign to increase Ford’s market share and raise its

profile prior to liberalisation.



’Korea is one of the most difficult markets for foreign car

manufacturers,’ said Ford Asia-Pacific’s head of public affairs, Judith

Grubits.



Ford retains more than ten PR agencies across Asia-Pacific, each

reporting to a local communications head.



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