LYONS: EuroNews, the pan-European news channel operated by ITN, has
appointed Lydie Bonvallet as its first specialist head of PR.
Bonvallet, 29, joins from music channel MCM International, replacing
Mike Barrett who had joint responsibility for PR and marketing. Barrett
has since joined Germany-based on-line advertising sales network Adlink
as product development manager.
The new PR position handles relations with the French media and
co-ordinates EuroNews’ pan-European PR strategy. Bonvallet reports to
EuroNews marketing director Olivier du Montchenu.
Before Bonvallet’s appointment, Montchenu hired three agencies to handle
key European markets. Edelman PR was appointed in Germany, Milan-based
Noesis Communicazione in Italy and Madrid-based Circulo
Cinco/Fleishman-Hillard in Spain. UK media relations are handled by
ITN’s London press office.
’Next year we aim to expand PR into other European markets,’ said
Portugal is expected to be the next market in which a PR agency will be
Edited by Gidon Freeman.