Borkowski Press and PR has been appointed to handle the launch and
ongoing campaign for free children’s tabloid the Newspaper.
The National Curriculum currently calls on schools to ensure that
children read newspapers as part of their literacy programme. Launching
on 4 April, the Newspaper, published by Young Media, will be distributed
monthly to 300,000 children at 3,000 schools across the country. By
September, it is anticipated that the print run will be three
Borkowski will be responsible for all elements of PR, including raising
the title’s profile within the Government and among advertisers. The
agency was appointed without a competitive pitch.
The account will be directed by Joanne McNally at Borkowski. She will
liaise with Newspaper managing editor Joyce Quarry.