PPP Healthcare Trust, the fund-giving charitable body, has brought
in Citigate Westminster to manage and advise on PR strategy.
PPP Healthcare Trust was set up in 1998 from the funds which were
released from the takeover of the health insurance company PPP by French
insurer AXA. The trust will have pounds 15.9 million of funds to
distribute to individuals and organisations working primarily within the
According to the trust’s chief executive, David Carrington, Citigate has
been brought in as part of a plan to step up its PR effort over the next
Citigate was appointed after a two-way pitch and has been retained on an
ongoing basis. The account will be headed by Citigate Westminster
managing director Adrian Roxan.
Carrington said Citigate would assist in raising the profile of the
Trust as a body which distributed funds, and in the promotion of the
work resulting from the funds it had already given out.
’Our aim is to distribute funds and to reach potential applicants,’
Other key elements of Citigate’s brief will be to conduct a review of
the trust’s existing PR activity and formulate longer-term PR goals,
although Carrington said the agency’s role was ’likely to evolve’ over
the coming months.
The trust currently has no press office or dedicated in-house
communications function and, although Citigate will not be providing a
full-time press office for the Trust, it will give PR support on