Shandwick International has appointed a new board director. She is
Jo Naughton, who joins Shandwick’s corporate practice from youth charity
the Prince’s Trust, where she was director of communications.
Naughton is being brought on board to develop the corporate practice’s
community relations and corporate citizenship offering. She will lead
the Unilever account - one of Shandwick’s largest clients.
She reports to Chris Genasi, chief executive of Shandwick’s corporate
division. The division employs over 45 staff, The appointment is part of
Shandwick’s plans to widen the scope of the corporate offering. In
January, it appointed Joanna Manning-Cooper as associate director, on a
brief to develop consumer affairs work. Genasi plans to make further
appointments in the near future.
Naughton joined the Prince’s Trust in 1995 after working at
consultancies Charles Barker and Harrison Cowley and, briefly, as a
Following Naughton’s departure, Clare Winterton is acting as head of
communications at the Prince’s Trust until it decides on a permanent
A spokesman said that the charity did not expect to make fundamental
changes to the structure of the team.
Winterton was formerly senior communications manager at the Prince’s
Trust, which was set up in 1976 by the Prince of Wales.