Inmarsat, the UK-based international satellite communications
company, has appointed Biss Lancaster to handle its PR on a global
basis, following a four-way pitch.
Fees for the account are in the region of six figures. Biss Lancaster
led the pitch on behalf of its international network Euro RSCG
International Communications, and will work closely with network
agencies all over the globe.
Incumbent agency Manning, Selvage and Lee did not repitch for the
The account will be led by Biss Lancaster chairman Graham Lancaster and
consultant director Rosemary Drummond. They will liaise with Stephen
Rogers, director of marketing and communications at Inmarsat. The remit
includes corporate PR, business-to-business and media relations.
Last year Inmarsat changed from being an intergovernmental organisation
to a private company. ’The transition gives us a more commercial outlook
on life,’ said Rogers. ’We need to be proactive in all areas of
marketing communications, particularly PR.’
Inmarsat is planning an IPO in 2001, in the UK and the US. Rogers said a
financial PR agency would be appointed in the near future.