The International Institute for Environment and Development (IIED)
has brought in Lilian Chatterjee as its first external communications
director, the top PR role within the organisation.
Chatterjee joins from the International Coalition for Social Welfare
where she was communications director. Her appointment comes after the
role was created by the IIED in autumn 1999, following a decision to put
a higher priority on communicating the organisation’s work.
The IIED is a charitable body which conducts research into sustainable
development around the world and promotes the use of its findings into
practical use. This ranges from the adoption of non-destructive farming
practices in rainforests, to the promotion of sustainable urban
development in Third World cities.
As communications head, Chatterjee’s role will be to ensure that the
IIED’s work on research and policy is communicated to the key
decision-makers in private sector and government organisations around
the world, as well as to research bodies.
Prior to Chatterjee’s arrival there was no formal communications
strategy, with the teams behind each report in each of the IIED’s three
offices executing their PR on an ad hoc basis.
Chatterjee’s appointment as communications director will bring a
co-ordinated approach to the dissemination of the research for the first
Chatterjee will also develop and execute a proactive media strategy to
raise the organisation’s profile on a wider scale.
Reporting to the new chief executive Nigel Cross, Chatterjee will take
charge of a five-strong communications team at the IIED which currently
covers press and PR, publications and the organisation’s resource centre
in its London headquarters.