Chatterjee takes top PR position at the IIED

The International Institute for Environment and Development (IIED) has brought in Lilian Chatterjee as its first external communications director, the top PR role within the organisation.

The International Institute for Environment and Development (IIED)

has brought in Lilian Chatterjee as its first external communications

director, the top PR role within the organisation.



Chatterjee joins from the International Coalition for Social Welfare

where she was communications director. Her appointment comes after the

role was created by the IIED in autumn 1999, following a decision to put

a higher priority on communicating the organisation’s work.



The IIED is a charitable body which conducts research into sustainable

development around the world and promotes the use of its findings into

practical use. This ranges from the adoption of non-destructive farming

practices in rainforests, to the promotion of sustainable urban

development in Third World cities.



As communications head, Chatterjee’s role will be to ensure that the

IIED’s work on research and policy is communicated to the key

decision-makers in private sector and government organisations around

the world, as well as to research bodies.



Prior to Chatterjee’s arrival there was no formal communications

strategy, with the teams behind each report in each of the IIED’s three

offices executing their PR on an ad hoc basis.



Chatterjee’s appointment as communications director will bring a

co-ordinated approach to the dissemination of the research for the first

time.



Chatterjee will also develop and execute a proactive media strategy to

raise the organisation’s profile on a wider scale.



Reporting to the new chief executive Nigel Cross, Chatterjee will take

charge of a five-strong communications team at the IIED which currently

covers press and PR, publications and the organisation’s resource centre

in its London headquarters.



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