Cubitt called in for MW Brands sale to Thai Union Frozen Products

Private equity firm Trilantic Capital Partners has called in Cubitt Consulting to support the sale of MW Brands, owners of seafood products including John West.

For sale: MW Brands including John West
For sale: MW Brands including John West

Trilantic Capital Partners comprises the former private equity interests of Lehman, the defunct investment bank, and has £3.8bn in assets under management.

MW Brands is to be sold to Thai Union Frozen Products in a €680m deal, making the Thai firm one of the globe’s largest seafood firms.

Trilantic acquired MWB through a carve out of various entities from the US food producer HJ Heinz in 2006. The seafood firm has a market leading position in the UK, France, Ireland and the Netherlands with its brands including John West, Petit Navire, Hyacinthe Parmentier and Mareblu.

Cubitt founder Simon Brocklebank-Fowler is leading the agency’s involvement.

Trilantic Capital Partners is based in London and New York, specializing in investments consumer, industrial, energy, financial and business services.

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