The Incorporated Society of British Advertisers (ISBA), the trade
body for the country’s advertisers, has appointed DLA Upstream to handle
its public affairs.
ISBA represents over 300 of the UK’s biggest advertisers, including
Ford, BMW, Procter and Gamble and Unilever.
DLA Upstream, the recently-launched public affairs arm of the UK’s ninth
largest law firm - Dibb Lupton Alsop - won the account after a
competitive pitch against GPC and incumbent The Communication Group.
The brief includes monitoring, contact-building and an element of
European lobbying in an attempt to deflect next year’s Swedish EU
presidency’s attempts to ban adverts aimed at children.
An element of media relations is also included in Upstream’s remit. ISBA
carries out most of its other PR work in-house, through press and
communications officer Joe Lamb.
The account will be run by a four-strong team headed by Upstream account
director Kevin Craig and European office chief Mike Pullen, reporting to
ISBA director of public affairs, Ian Twinn.
ISBA is Upstream’s first competitively-won public affairs client, since
the division was founded five months ago. All clients had come through
non-competitive pitches or referrals from legal clients.