DLA Upstream beats two to win ISBA public affairs

The Incorporated Society of British Advertisers (ISBA), the trade body for the country’s advertisers, has appointed DLA Upstream to handle its public affairs.

The Incorporated Society of British Advertisers (ISBA), the trade

body for the country’s advertisers, has appointed DLA Upstream to handle

its public affairs.



ISBA represents over 300 of the UK’s biggest advertisers, including

Ford, BMW, Procter and Gamble and Unilever.



DLA Upstream, the recently-launched public affairs arm of the UK’s ninth

largest law firm - Dibb Lupton Alsop - won the account after a

competitive pitch against GPC and incumbent The Communication Group.



The brief includes monitoring, contact-building and an element of

European lobbying in an attempt to deflect next year’s Swedish EU

presidency’s attempts to ban adverts aimed at children.



An element of media relations is also included in Upstream’s remit. ISBA

carries out most of its other PR work in-house, through press and

communications officer Joe Lamb.



The account will be run by a four-strong team headed by Upstream account

director Kevin Craig and European office chief Mike Pullen, reporting to

ISBA director of public affairs, Ian Twinn.



ISBA is Upstream’s first competitively-won public affairs client, since

the division was founded five months ago. All clients had come through

non-competitive pitches or referrals from legal clients.



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