Hughes named first UK PR head at BOL operation

BOL, the e-commerce business arm of German media group Bertelsmann, has appointed its first head of PR in the UK.

BOL, the e-commerce business arm of German media group Bertelsmann,

has appointed its first head of PR in the UK.



Catrin Hughes comes from the International Federation of Phonographic

Industries (IFPI), where she was latterly director of communications and

market research.



She reports to Alexander Broich, BOL UK managing director, and will

liaise with UK PR agency Powerhouse. At present she has no in-house PR

team.



Beat Werder, PR manager at BOL International, said Hughes’ appointment

reflected increasing PR needs. ’Our operation is growing in the UK,’ he

said.



Werder confirmed that BOL was not looking to appoint a UK financial

agency to handle work arising from its forthcoming IPO on the Frankfurt

stock market.



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