Consolidated hired for Virgin Wines account

Consolidated Communications has been appointed by Virgin to handle communications for its on-line venture into the pounds 6.8 billion UK wine market - Virgin Wines.

Consolidated Communications has been appointed by Virgin to handle

communications for its on-line venture into the pounds 6.8 billion UK

wine market - Virgin Wines.



Last month, Virgin Wines was announced as the latest on-line Virgin

brand, to be launched during the summer selling wine over the

internet.



Consolidated was appointed without a pitch by Virgin Wines managing

director Rowan Gormley. He was previously MD of Virgin Direct, which he

launched in 1995 and which now has 300,000 customers and pounds 2.5

billion under management.



Gormley has had a relationship with Consolidated going back ten years

from his time at venture capital fund Electra. More recently, he has

appointed the agency on financial products including Virgin Direct,

Virgin One and Virgin Money. Consolidated also works for other Virgin

brands, including its mobile phone business.



The Virgin Wine account will be headed by Consolidated director Deborah

Burtt who reports to Laura Knight, director of new business development

at Virgin.



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