UNICEF, the United Nations Children’s Fund, has appointed Hill and
Knowlton on six-figure fees to promote its updated charity greetings
cards and merchandise across 18 countries following a three-way
It is the first time that UNICEF has used an outside agency for consumer
PR. Relief operations in Mozambique and Kosovo will be the main
beneficiaries of the latest sales.
The account is led by Amy Webster of Swiss-based Hill and Knowlton
partner agency Pielken and Partners. She will co-ordinate activity
across the other 17 countries, which will be handled by Hill and
Knowlton’s international network.
Webster reports to Margrethe van der Stroom, manager of product
development and promotion at UNICEF’s private sector division.
The countries involved in the promotion are: Austria, Belgium, Greece,
Luxembourg, Canada, Denmark, Finland, France, Germany, Ireland, Italy,
Japan, Netherlands, Norway, Sweden, Switzerland, UK and the US. In the
UK PR will be handled by Charlotte Jones.
UNICEF has sold four billion cards in the last 50 years. The new cards
will include Aboriginal drawings and Andy Warhol prints.
The charity concentrates on primary healthcare, basic education, safe
water and sanitation in developing countries.
- Hill and Knowlton has won a consumer deal with drinks manufacturer
Britvic after a four-way pitch. The agency will promote the new Ruby’s
range of cranberry sodas in an ongoing contract with undisclosed fees.