UNICEF picks H&K to push charity cards campaign

UNICEF, the United Nations Children’s Fund, has appointed Hill and Knowlton on six-figure fees to promote its updated charity greetings cards and merchandise across 18 countries following a three-way pitch.

UNICEF, the United Nations Children’s Fund, has appointed Hill and

Knowlton on six-figure fees to promote its updated charity greetings

cards and merchandise across 18 countries following a three-way

pitch.



It is the first time that UNICEF has used an outside agency for consumer

PR. Relief operations in Mozambique and Kosovo will be the main

beneficiaries of the latest sales.



The account is led by Amy Webster of Swiss-based Hill and Knowlton

partner agency Pielken and Partners. She will co-ordinate activity

across the other 17 countries, which will be handled by Hill and

Knowlton’s international network.



Webster reports to Margrethe van der Stroom, manager of product

development and promotion at UNICEF’s private sector division.



The countries involved in the promotion are: Austria, Belgium, Greece,

Luxembourg, Canada, Denmark, Finland, France, Germany, Ireland, Italy,

Japan, Netherlands, Norway, Sweden, Switzerland, UK and the US. In the

UK PR will be handled by Charlotte Jones.



UNICEF has sold four billion cards in the last 50 years. The new cards

will include Aboriginal drawings and Andy Warhol prints.



The charity concentrates on primary healthcare, basic education, safe

water and sanitation in developing countries.



- Hill and Knowlton has won a consumer deal with drinks manufacturer

Britvic after a four-way pitch. The agency will promote the new Ruby’s

range of cranberry sodas in an ongoing contract with undisclosed fees.



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