McDonald’s UK is reviewing the role of internal communications
manager following the departure of Fenella Burns to advertising agency
HHCL and Partners.
According to head of communications at McDonald’s, Eddie Bensilum, the
internal comms position had grown organically in the nine years Burns
had been with the company.
The current communications structure sees four PR managers - external
relations, internal communications, media relations and community
affairs - reporting to Bensilum. There are a further seven PR staff in
regional offices throughout the UK.
McDonald’s also has a roster of agencies: Countrywide Porter Novelli
provides marketing support and works on its community programme; the Red
Consultancy works on sports marketing support; The Communications Group,
handles government affairs; Camargue looks at property PR, and Anderson
Kelly is its full service agency in Northern Ireland.
Burns is joining advertising agency HHCL as communications manager. It
is a newly-created role and follows the agency’s expansion into media
marketing and PR.