Senior reshuffle at Countrywide Porter Novelli

Countrywide Porter Novelli has appointed a new CEO. He is Neil Backwith, formerly strategic development director at the consultancy.

Countrywide Porter Novelli has appointed a new CEO. He is Neil

Backwith, formerly strategic development director at the

consultancy.



The position was previously held by Peter Hehir. He continues as

chairman of CPN and Porter Novelli International, the largest owned

network of agencies in Europe. Hehir’s role will now have more of an

international focus.



According to Backwith, the main reason for his appointment was due to

the differing nature of the UK and international businesses. ’CPN is

very well established in the UK, whereas the European business is much

younger and fast-growing,’ he said.



Backwith will also continue with his strategic development role. He told

PR Week that in the UK, there will be a focus on further developing

CPN’s specialist practice areas such as healthcare. There will also be

new practice areas launching within the next few months.



’But even though there will be a change in the structure of the

business, the core values and directions will stay very much the same,’

he added.



Backwith, 48, spent 11 years as managing director of CPN’s advertising

interests. He joined the company in 1982, after working in marketing for

ten years.



- Diane VandenBerg, director of marketing at CPN, is to leave in the

autumn to start her own consultancy. It will advise companies on

partnerships with the arts, and be called VandenBerg 2.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in