HSBC considers dropping top comms role Photograph (Omitted)

nullGlobal financial services giant HSBC is considering abolishing its top communications post following the departure of Mary Jo Jacobi to Wall Street investment house Lehman Brothers.

Global financial services giant HSBC is considering abolishing its

top communications post following the departure of Mary Jo Jacobi to

Wall Street investment house Lehman Brothers.



Jacobi confirmed this week that she is to leave HSBC, where she is an

adviser to the board and head of its group marketing and communications

department. She is moving shortly to New York, to become Lehman’s global

head of marketing and corporate relations.



In the short term, no successor is to be appointed at HSBC - which

rebranded from Midland Bank in 1998 - as Jacobi’s position is under

review. ’We are assessing how to manage group communications going

forward,’ a spokesman said.



Jacobi reported to HSBC chairman, John Bond. At Lehman Brothers, Jacobi

will report to global chief executive Richard Fuld and replaces Dan

Tyree, who is retiring. She will oversee brand development, and try to

raise Lehman’s profile outside the banking community.



Irene Dorner remains head of marketing and communications for HSBC plc,

the bank’s UK arm, since only the group communications function is under

review. The bank uses agencies on a project basis, including Band and

Brown for the launch of on-line banking through firstdirect.com, and

Charles Barker for the launch of HSBC’s interactive television bank.



PR Week understands that Jacobi will retain her non-executive

directorship at Tate and Lyle.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in