Global financial services giant HSBC is considering abolishing its
top communications post following the departure of Mary Jo Jacobi to
Wall Street investment house Lehman Brothers.
Jacobi confirmed this week that she is to leave HSBC, where she is an
adviser to the board and head of its group marketing and communications
department. She is moving shortly to New York, to become Lehman’s global
head of marketing and corporate relations.
In the short term, no successor is to be appointed at HSBC - which
rebranded from Midland Bank in 1998 - as Jacobi’s position is under
review. ’We are assessing how to manage group communications going
forward,’ a spokesman said.
Jacobi reported to HSBC chairman, John Bond. At Lehman Brothers, Jacobi
will report to global chief executive Richard Fuld and replaces Dan
Tyree, who is retiring. She will oversee brand development, and try to
raise Lehman’s profile outside the banking community.
Irene Dorner remains head of marketing and communications for HSBC plc,
the bank’s UK arm, since only the group communications function is under
review. The bank uses agencies on a project basis, including Band and
Brown for the launch of on-line banking through firstdirect.com, and
Charles Barker for the launch of HSBC’s interactive television bank.
PR Week understands that Jacobi will retain her non-executive
directorship at Tate and Lyle.