DIARY: Harvard Centro staff can scoot into the sunset courtesy of Italjet deal

Scooter chic has invaded the PR world. Harvard PR central London spin-off Harvard Centro has struck a deal with Italian scooter manufacturer Italjet.

Scooter chic has invaded the PR world. Harvard PR central London

spin-off Harvard Centro has struck a deal with Italian scooter

manufacturer Italjet.



The pro bono arrangement means agency staff can scoot around London to

meet that important deadline or arrive at a major launch or presentation

in Italian style.



The agency’s brief involves promoting the scooter manufacturers image in

tandem with Italjet’s in-house team and organising a launch party.



The scooter market is growing at more than 100 per cent each year.



Italjet UK marketing manager Paul Jayson says: ’Harvard Centro’s

contacts in the media makes them an ideal agency to help Italjet reach

members of the lifestyle and national press in an unusual and exciting

way.’



Although Harvard Centro is the first PR agency to be loaned Italjet

bikes, there are a number of other celebrity users of the bikes in and

around London including, according to Italjet, celebrity TV host and

radio DJ Chris Evans.



Harvard Centro managing director Fraser Butters promises that his staff

will be offered scooter training within the next few weeks.



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