Scooter chic has invaded the PR world. Harvard PR central London
spin-off Harvard Centro has struck a deal with Italian scooter
The pro bono arrangement means agency staff can scoot around London to
meet that important deadline or arrive at a major launch or presentation
in Italian style.
The agency’s brief involves promoting the scooter manufacturers image in
tandem with Italjet’s in-house team and organising a launch party.
The scooter market is growing at more than 100 per cent each year.
Italjet UK marketing manager Paul Jayson says: ’Harvard Centro’s
contacts in the media makes them an ideal agency to help Italjet reach
members of the lifestyle and national press in an unusual and exciting
Although Harvard Centro is the first PR agency to be loaned Italjet
bikes, there are a number of other celebrity users of the bikes in and
around London including, according to Italjet, celebrity TV host and
radio DJ Chris Evans.
Harvard Centro managing director Fraser Butters promises that his staff
will be offered scooter training within the next few weeks.