Alex McGivan, director of the World Cup 2006 Campaign, is looking
for 30 to 40 football-loving London-based PR professionals to volunteer
behind-the-scenes support to help bring the competition back to these
shores after a wait of more than 30 years.
To date, communications has been looked after by the in-house team at
the FA’s Lancaster Gate headquarters, with a little help from volunteers
and football lovers such as Paul Barber, communications director of
Barclay’s high street arm.
Once the FA selects the PROs, they will undergo an induction programme
given by Roger Kelly, former sports editor of the Mail On Sunday and
learn how to put across the key messages of the campaign.
The FA is looking for multilingual PROs as tasks include dealing with a
world-wide constituency and specifically targeting the 24 members of
FIFA’s Executive Committee from countries as diverse as Turkey, Trinidad
and Tobago and the Republic of Korea.
To heighten public awareness of the bid and to show its commitment to
the competition, the England 2006 board has already gone as far as
sponsoring a rank of London cabs to ferry around important guests to FA