DIARY: Football crazy PROs sought to help bring the World Cup to Blighty in 2006

Alex McGivan, director of the World Cup 2006 Campaign, is looking for 30 to 40 football-loving London-based PR professionals to volunteer behind-the-scenes support to help bring the competition back to these shores after a wait of more than 30 years.

Alex McGivan, director of the World Cup 2006 Campaign, is looking

for 30 to 40 football-loving London-based PR professionals to volunteer

behind-the-scenes support to help bring the competition back to these

shores after a wait of more than 30 years.



To date, communications has been looked after by the in-house team at

the FA’s Lancaster Gate headquarters, with a little help from volunteers

and football lovers such as Paul Barber, communications director of

Barclay’s high street arm.



Once the FA selects the PROs, they will undergo an induction programme

given by Roger Kelly, former sports editor of the Mail On Sunday and

learn how to put across the key messages of the campaign.



The FA is looking for multilingual PROs as tasks include dealing with a

world-wide constituency and specifically targeting the 24 members of

FIFA’s Executive Committee from countries as diverse as Turkey, Trinidad

and Tobago and the Republic of Korea.



To heighten public awareness of the bid and to show its commitment to

the competition, the England 2006 board has already gone as far as

sponsoring a rank of London cabs to ferry around important guests to FA

meetings.



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