BORDER LINES: HONG KONG - Hoffman grabs global think3 PR

Hi-tech PR firm The Hoffman Agency has signed computer aided design software company think3 as its first global client, with fees in the Asia-Pacific region of around pounds 200,000. The specialist announced the opening of its Hong Kong office this month, which will be headed by Michelle Herman. Think3, part-owned by computer chip maker Intel, launched its Asia-Pacific operations in Singapore through distribution partners in May and has briefed Hoffman for campaigns in several Asian markets. The brief includes direct marketing, customer activities, product launches and brand building programmes for the company’s range of 3D mechanical design software. Other clients in the region include Hewlett-Packard’s products services division and a project for infoEx-World Services in China.

Hi-tech PR firm The Hoffman Agency has signed computer aided design

software company think3 as its first global client, with fees in the

Asia-Pacific region of around pounds 200,000. The specialist announced

the opening of its Hong Kong office this month, which will be headed by

Michelle Herman. Think3, part-owned by computer chip maker Intel,

launched its Asia-Pacific operations in Singapore through distribution

partners in May and has briefed Hoffman for campaigns in several Asian

markets. The brief includes direct marketing, customer activities,

product launches and brand building programmes for the company’s range

of 3D mechanical design software. Other clients in the region include

Hewlett-Packard’s products services division and a project for

infoEx-World Services in China.



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