BORDER LINES: MILAN - Shandwick lands JP Morgan asset work

Investment bank JP Morgan has hired Shandwick to run a press office for its asset management arm. The agency was appointed for a year initially, after pitching in a shortlist against Fleishman-Hillard. The incumbent agency was D&C Financial Communication. The account will be headed by Shandwick Italy board director Lorenzo Locatelli. Shandwick will promote the division and its investment products to individual clients and institutions, and reports to the division’s senior directors Paolo Moscovici and Massimo Greco.

Investment bank JP Morgan has hired Shandwick to run a press office

for its asset management arm. The agency was appointed for a year

initially, after pitching in a shortlist against Fleishman-Hillard. The

incumbent agency was D&C Financial Communication. The account will be

headed by Shandwick Italy board director Lorenzo Locatelli. Shandwick

will promote the division and its investment products to individual

clients and institutions, and reports to the division’s senior directors

Paolo Moscovici and Massimo Greco.



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