INTERNATIONAL: Grayling acquires hi-tech business

PARIS: Grayling France has bought French hi-tech PR agency KOS. The agency counts around pounds 250,000 in fee income, six staff and clients including camera company Konika.

PARIS: Grayling France has bought French hi-tech PR agency KOS. The

agency counts around pounds 250,000 in fee income, six staff and clients

including camera company Konika.



The agency is headed by its founder, Florence Broyer, who will become a

director at Grayling France. She set up the agency ten years ago. Her

staff will move with her into Grayling’s offices. The purchase does not

include the brand and its assets, just clients and staff.



Grayling France already has a hi-tech practice specialising in telecoms

and computer services clients including the Vodafone Group.



Agency managing director Daniel Verpeaux, who Broyer will now report to,

said: ’KOS is strong in internet services, giving Grayling a complete

hi-tech service offering.’



The acquisition was agreed before Incepta made its takeover bid for

Grayling parent company Lopex last week.



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