SAN DIEGO: Top five US computer manufacturer Gateway has poached
John Spelich, director of global news and information at car
manufacturer Ford, to strengthen its global communications team.
Spelich, who leaves Ford after 11 years, will join Gateway as director
of worldwide corporate communications on 12 July. He will report to
Gateway vice-president of corporate communications Brad Shaw.
According to Shaw, the firm intends to recruit further communications
staff in the coming months. Gateway is based in South Dakota, but
Spelich will lead a team being formed out of San Diego. Shaw himself
only joined Gateway from Pepsi-Cola four months ago.
The main focus of Spelich’s position will be to promote the computer
firm to consumers through consumer media channels. Gateway is already
well known throughout the trade press.
Spelich is the second communications leader to leave Ford this year.
In February, Judith Muhlberg, a veteran of 22 years, left her position
as director of public affairs to become vice-president of communications
Gateway has recently been in the news as a possible suitor for Earthlink
Networks, an internet service provider.
It is not clear whether Ford will fill Spelich’s appointment internally
or though an outside search, as PR professionals in the car trade
traditionally tend to come from within the industry.