The Muscular Dystrophy Campaign has brought in Elaine Bennett as
fund-raising and PR director, the top communications job at the charity.
Her brief will be to spearhead fund-raising and raise public awareness
of the charity’s work. Her first move will be to review PR activity and
refocus ’on areas where we are falling behind’, said a spokesman.
Bennett will report to executive director Tony Lee and oversee a
15-strong department which includes marketing publications and corporate
development. She joins from British Red Cross, where she was corporate
partnerships manager and replaces David Sowter, who has moved into the
role of regional director for the Midlands.