Loot replaces Jane Howard with Firefly for web account

Hi-tech agency Firefly has won a contract to promote Loot.com, the on-line version of the free ads paper.

Hi-tech agency Firefly has won a contract to promote Loot.com, the

on-line version of the free ads paper.



The contract was awarded after a three-way pitch against Hill and

Knowlton and an unnamed internet PR specialist.



Firefly replaces incumbent Jane Howard PR, which has to date handled PR

for both the web site and the printed paper. Jane Howard continues to

work for the paper, but Loot has decided to switch to a specialist

agency to help raise the profile of Loot.com as the service increasingly

becomes a separate entity.



Loot.com is one of the top 20 traffic sites in the UK and predicts it

will be top ten following its next audit.



Loot first established a web presence in 1995. The amount of traffic to

the site has doubled in the last year and it currently receives more

than six million page impressions each month. The site covers areas not

served by the printed paper.



David Hargreaves, the Firefly director leading the account, said the aim

is to establish Loot.com as ’the place to go on the web if you want a

bargain. We will target consumers nationally now that Loot.com gives the

service national coverage. And as the site derives its revenue from

advertisers, we will target marketing professionals,’ he added.



Three other Firefly PROs will also work on the account, including group

account director Alison Jeremy.



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