Wilson and Baldwin steer Camelot’s PR functions

Camelot, the UK National Lottery operator, has split its number two communications post following PR head Lisa Bond’s departure for Barclay’s Bank this week.

Camelot, the UK National Lottery operator, has split its number two

communications post following PR head Lisa Bond’s departure for

Barclay’s Bank this week.



The role is being split because Camelot wants to mount more strategic

communications campaigns as it gears up to re-apply for the lucrative UK

lottery licence.



Former regional PR manager Jacquie Wilson has taken up the newly created

post of head of PR, and former consumer PR manager Alison Baldwin has

been promoted to the new post of consumer PR head.



Baldwin will co-ordinate national consumer PR for the National Lottery

and its brands. She will ensure external agencies and the in-house team

work closely on brainstorming, new product launches and general media

relations. She leads a team of six people.



Camelot wants to replicate campaigns such as the recent successful

launch of Thunderball, a draw game held on Saturday evenings with a top

prize of pounds 250,000.



Wilson’s brief is to run regional PR for both Camelot and the National

Lottery, overseeing the work of Harrison Cowley, which provides

regional, corporate and consumer support.



Both Baldwin and Wilson report to public affairs director Louise White,

who leads a total in-house communications team of around 20.



Other agencies retained by Camelot include Brunswick for financial PR

and MacLaurin Communications for consumer relations.



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