Camelot, the UK National Lottery operator, has split its number two
communications post following PR head Lisa Bond’s departure for
Barclay’s Bank this week.
The role is being split because Camelot wants to mount more strategic
communications campaigns as it gears up to re-apply for the lucrative UK
Former regional PR manager Jacquie Wilson has taken up the newly created
post of head of PR, and former consumer PR manager Alison Baldwin has
been promoted to the new post of consumer PR head.
Baldwin will co-ordinate national consumer PR for the National Lottery
and its brands. She will ensure external agencies and the in-house team
work closely on brainstorming, new product launches and general media
relations. She leads a team of six people.
Camelot wants to replicate campaigns such as the recent successful
launch of Thunderball, a draw game held on Saturday evenings with a top
prize of pounds 250,000.
Wilson’s brief is to run regional PR for both Camelot and the National
Lottery, overseeing the work of Harrison Cowley, which provides
regional, corporate and consumer support.
Both Baldwin and Wilson report to public affairs director Louise White,
who leads a total in-house communications team of around 20.
Other agencies retained by Camelot include Brunswick for financial PR
and MacLaurin Communications for consumer relations.