Intermedia partner quits to head Virgin Records media PR

Virgin Records has appointed Steve Morton, currently a partner at independent music promotion firm Intermedia, to the new role of media director.

Virgin Records has appointed Steve Morton, currently a partner at

independent music promotion firm Intermedia, to the new role of media

director.



The role has been created in response to several departures within the

press and promotions departments.



Head of press Dave Pittman left the company last week to start his own

music promotion company, Vital Publicity.



Promotions director Tony Barker also leaves later this month with deputy

head of promotions Mick Garbutt to form a music promotion company.

Neither Barker nor Pittman will be replaced, as Morton will take over

their responsibilities, overseeing national and regional TV and radio

PR, press and new media.



Morton has been a director at Intermedia since 1997. Prior to that, he

worked freelance on record promotion and PR.



He will lead a team of around 30 people, working with communications

director Robert Sandall and new media director Danny Van Emden, and

reporting to Virgin Records president Paul Conroy.



Morton will represent artists including the Rolling Stones, teen act

Billie and the Spice Girls. He will oversee Virgin Records’ PR and

promotion agencies, which include the Outside Organisation and Anglo.



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