Tavistock chief takes Vodafone role

The world’s largest mobile phone operator, Vodafone Airtouch, has appointed former joint chief executive of Tavistock Communications, Tim Brown, as its first investor relations director.

The world’s largest mobile phone operator, Vodafone Airtouch, has

appointed former joint chief executive of Tavistock Communications, Tim

Brown, as its first investor relations director.



The new position has been created following the completion of the merger

between Vodafone and US mobile company Airtouch which was first

announced at the beginning of this year.



’Effectively, Vodafone has doubled in size, which has required the

company to beef up its investor relations and financial PR department,’

said Brown.



At Tavistock, Brown was one of two joint senior executives along with

chairman Jeremy Carey, on a board of eight directors. In his new role,

Brown reports to the director of corporate affairs Terry Barwick. He

will work alongside corporate communications director Mike Caldwell, who

also reports to Barwick and oversees trade, consumer and corporate PR.

IR was previously handled by Barwick. Brown has appointed ex-City

analyst Melissa Stimpson as IR manager.



Vodafone remains a client of Tavistock Communications as does its Greek

subsidiary mobile operator Panafon in which it has a 55 per cent

stake.



’We continue to help Vodafone with investor and analyst relations and

financial PR by liaising with the internal team at Vodafone,’ said

Carey.



The mobile operator has been a client of Tavistock since the company was

formed in September 1991. According to Carey, Tavistock has no immediate

plans to fill Brown’s vacant position as joint senior executive.



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