Opinion: From Our Readers - APPC reputation must not be undermined

The decision of the APPC to begin to serve in the manner of a traditional trade association as a lobbying agency for the sector's interests (News, 23 July) is profoundly disturbing.

Only a few months ago, the APPC in a formal submission to the Public Administration Committee of the House Commons stated: 'The APPC itself has only ever acted as a self-regulatory body ...

The APPC does not promote the lobbying industry or offer services to consultancies in the manner of a traditional trade association and it has no intention so to do. The organisation is purely a self-regulatory body and neither has, assumes, nor wishes to possess any additional roles of the nature described.'

We could debate whether the statement was actually true, but, having been made, it should not now be so readily abandoned as a wise principle lest we undermine still further the reputation of the profession as a whole and the APPC in particular.

- Chris Whitehouse, MD, The Whitehouse Consultancy.

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