Russell joins the agency from communications agency Precedent, where he was the head of digital marketing.
In his role of director of digital, he will oversee the agency’s digital services and promote the practice to existing and potential clients.
Russell has previously worked on social media strategies for clients including the Department of Health, NHS, Business Link, and the Equality & Human Rights Commission.
He will report into managing director Lucien Vallun, who said of the appointment: ‘Dean brings a wealth of experience helping large organisations leverage digital to engage with audiences and drive business success. We look forward to putting this expertise to work for our clients in the UK and in support of our European network.’