The PR industry needs to explain its role to other marketing
disciplines and client companies, members of the Best Practice campaign
steering group heard on 30 June.
Sir Anthony Greener, Diageo chairman and a member of the steering group,
said PR Week’s Best Practice campaign should work towards managing the
expectations and communicating the benefits of PR more clearly to
Paul Simons, chairman of the Ogilvy group, said the campaign must look
at ways of improving the PR industry’s communications with other
The campaign, launched last month (PR Week, 18 June) in conjunction with
the Confederation of British Industry and with the backing of the
Department of Trade and Industry, is to draw on marketing expertise to
establish best practice guidelines for the PR industry.
A full agenda for the Best Practice campaign will be published in the
coming weeks. Further information on the campaign can be found at
prweekuk.com and suggestions and letters can be sent to best.practice @