PR must explain its role better to a wide audience

The PR industry needs to explain its role to other marketing disciplines and client companies, members of the Best Practice campaign steering group heard on 30 June.

The PR industry needs to explain its role to other marketing

disciplines and client companies, members of the Best Practice campaign

steering group heard on 30 June.



Sir Anthony Greener, Diageo chairman and a member of the steering group,

said PR Week’s Best Practice campaign should work towards managing the

expectations and communicating the benefits of PR more clearly to

clients.



Paul Simons, chairman of the Ogilvy group, said the campaign must look

at ways of improving the PR industry’s communications with other

marketing disciplines.



The campaign, launched last month (PR Week, 18 June) in conjunction with

the Confederation of British Industry and with the backing of the

Department of Trade and Industry, is to draw on marketing expertise to

establish best practice guidelines for the PR industry.



A full agenda for the Best Practice campaign will be published in the

coming weeks. Further information on the campaign can be found at

prweekuk.com and suggestions and letters can be sent to best.practice @

haynet.com.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in