Incepta Group’s hostile bid for rival Lopex, if successful, would
create the second largest UK PR group, with a fee income of pounds 34.6
The merged entity of Incepta’s Citigate brand and Lopex’s Grayling brand
would exceed Bell Pottinger Communications in terms of fee income. The
group would still be behind International PR, which includes
The Incepta bid, which valued Lopex at pounds 57.5 million as PR Week
went to press, is being contested by Lopex, which is rumoured to be
seeking a white knight buyer.
Incepta made an unsuccessful informal offer to buy Lopex in
Incepta chief executive David Wright said that if the bid was
successful, corporate and consumer agency Grayling PR would be rebranded
as Citigate Grayling while Westminster Strategy would most likely be
merged with Citigate Westminster.
’It would not be a case of CDR people getting all the top jobs - some
Lopex people will find themselves in higher positions than they are
currently, but not everyone is going to be happy,’ said Wright. It is
unlikely Lopex chief executive Peter Thomas would remain.
Incepta has made its intentions known to the City. Lopex shareholders
were scheduled to receive the offer document on 8 July.