Separatists enlist PR aid to promote Kashmiri plight

London-based public affairs agency Morgan Allen Moore has been appointed to support the Government of Azad (Free) Kashmir in its separatist efforts.

London-based public affairs agency Morgan Allen Moore has been

appointed to support the Government of Azad (Free) Kashmir in its

separatist efforts.



The agency has been asked to raise awareness of the Kashmiri

problem.



The region was split between India and Pakistan after the British left

the area in 1948. The area within Pakistan has its own regional

government, the government of Azad (Free) Kashmir.



The move follows renewed fighting between India and Pakistan over the

disputed territory, and the realisation among Kashmiris that they need

to raise their profile if they are to have a say in the resolution of

the dispute.



Agency director Richard Moore said: ’It has become a battle of

information as much as a war between India and Pakistan - the Kashmiri

government recognises that if it wants to be at the table when the

future of Kashmir is decided, it has to raise its profile.’



The agency will attempt to mobilise the half-million Kashmiris who live

in the UK and raise awareness of the issue in Westminster and in the

press.



The agency will also brief the prime minister of Kashmir, Sultan Mahmood

Chaudhry, on political developments in the UK.



There was no pitch for the account, which came through personal

recommendation.



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