DIARY: Tech cocoon at Chrysalis lets out a PR butterfly

Chrysalis Radio’s group technical director Bruce Davidson thought he was in for a cosy day of champagne breakfasts and lunch meetings when he joined their in-house press office as part of a Job Swap initiative.

Chrysalis Radio’s group technical director Bruce Davidson thought

he was in for a cosy day of champagne breakfasts and lunch meetings when

he joined their in-house press office as part of a Job Swap

initiative.



But the technical head got more than he bargained for when he joined the

PR team in place of senior press and PR executive Clark Turner. Davidson

was tasked with everything from setting up interviews and chasing staff

to writing press releases and mailing out CDs.



According to his patient colleague on the day, head of press and PR Jo

Milloy, Davidson gave it a valiant effort. ’He was actually quite good

but I did take great joy in correcting his releases,’ admits Milloy.



’I think it was useful in making him realise that PR’s not all lunches

and late-starts and that we do work really hard.’



Job Swap partner Turner meanwhile had to juggle board meetings with

keeping Chrysalis Radio’s seven stations on air.



And would Clark swap PR for the mixing desk? ’Absolutely not,’ he

said.



’I enjoy what I do too much.’



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