DIARY: Come rain or ... rain, Starbucks insists the Frappuccino show must go on

Starbucks’ latest campaign for its Frappuccino iced coffee range is based around the sad fact that it usually rains a lot during the British ’summer’. The advertisements features people being rained on, but carrying on with their outdoor activities regardless, with the strapline ’Summer’s back. Time to drink Frappuccino’.

Starbucks’ latest campaign for its Frappuccino iced coffee range is

based around the sad fact that it usually rains a lot during the British

’summer’. The advertisements features people being rained on, but

carrying on with their outdoor activities regardless, with the strapline

’Summer’s back. Time to drink Frappuccino’.



Devotees of Murphy’s law (which states that if something can go wrong it

will go wrong), may think this is a recipe for a disastrously glorious

summer. However, when the time came to shoot the ads, the weather was

amazingly co-operative.



The rain machines Starbucks’ ad agency Fallon McElligot hired for the

shoot in London proved somewhat redundant. ’It was pouring with rain -

there was almost too much,’ says Helen Benedict, Starbucks marketing

director.



And it also goes to show that the research done by Starbucks’ PR agency

Gabrielle Shaw Communications, in support of the ad campaign, is

startlingly accurate.



For it reveals that over 70 per cent of people don’t bother checking the

weather forecast before getting dressed in the morning or planning

outdoor activities.



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