MEDIA: What The Papers Say - NHS survey pronounced dead on arrival

Health Secretary Alan Milburn launched the NHS Census as ’the biggest consultation of its kind’ but it met with near-universal raspberries.

Health Secretary Alan Milburn launched the NHS Census as ’the

biggest consultation of its kind’ but it met with near-universal

raspberries.



Commentators poured scorn on the exercise as a waste of public money and

time. The bungled process appeared to leave the public with only five

days to complete and return the forms and Milburn was forced to issue an

apology.



In an attempt to sweeten the pill, the Government guaranteed shorter

waiting times and wheeled out one NHS success, patient Elaine Tierney

who had nothing but praise for the NHS after 168 operations. Tory

spokesman Liam Kane promptly branded the census as a PR stunt while Lord

Bell described it as a ’classic case of spivving’ in an article in the

Sunday Telegraph (5/6). He pointed out that the survey was nothing more

than a ’giant marketing exercise designed to convince people that Labour

is spending more money on the NHS’.



Increasingly the press seem to regard the NHS, and waiting lists in

particular, as the Government’s Achille’s heel.





Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in