Future Publishing has poached the deputy editor of the UK’s biggest
selling computer Magazine, Computer Active, to launch a rival title.
Computer Active is published by VNU Publications. A fortnightly
magazine, it is aimed at the mass market computer owner, and sells over
325,000 copies per issue.
Deputy editor Dylan Armbrust has worked at the magazine since December
1997. He was recruited from sister VNU title Personal Computer World,
where he was features editor, to help launch Computer Active.
Since its launch in February 1998 Computer Active has been a massive
success, and Future is now looking to cash in on its market.
The publisher overseeing the new launch at Future is Nathan Berkley, who
is already responsible for the company’s internet titles, Internet
Works, Internet Advisor, Internet Investor and .net.
Berkley refused to confirm or deny that Future is considering a rival to
Computer Active. He said: ’There are no plans to go directly up against
Computer Active at the moment but things change.’
He revealed that he has been looking at whether to change the frequency
of his titles, which are all monthlies, or to launch new weekly or
Berkley said: ’People are buying PCs to get on to the web. The internet
is driving PC sales.’