MEDIA: Armbrust quits VNU for rival launch

Future Publishing has poached the deputy editor of the UK’s biggest selling computer Magazine, Computer Active, to launch a rival title.

Future Publishing has poached the deputy editor of the UK’s biggest

selling computer Magazine, Computer Active, to launch a rival title.



Computer Active is published by VNU Publications. A fortnightly

magazine, it is aimed at the mass market computer owner, and sells over

325,000 copies per issue.



Deputy editor Dylan Armbrust has worked at the magazine since December

1997. He was recruited from sister VNU title Personal Computer World,

where he was features editor, to help launch Computer Active.



Since its launch in February 1998 Computer Active has been a massive

success, and Future is now looking to cash in on its market.



The publisher overseeing the new launch at Future is Nathan Berkley, who

is already responsible for the company’s internet titles, Internet

Works, Internet Advisor, Internet Investor and .net.



Berkley refused to confirm or deny that Future is considering a rival to

Computer Active. He said: ’There are no plans to go directly up against

Computer Active at the moment but things change.’



He revealed that he has been looking at whether to change the frequency

of his titles, which are all monthlies, or to launch new weekly or

fortnightly titles.



Berkley said: ’People are buying PCs to get on to the web. The internet

is driving PC sales.’



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