MEDIA BRIEFS: Rebranding for IPC magazines

IPC’s glossy women’s magazines are likely to join the weekly women’s titles in a restructure that has seen the company change its name from IPC Magazines to IPC Media. The new name is intended to highlight the publisher’s commitment to new media. The women’s glossies, currently housed at IPC Southbank, the home and garden divisions, are expected to follow young women’s magazine Mizz into IPC Connect, the women’s weeklies division.

IPC’s glossy women’s magazines are likely to join the weekly

women’s titles in a restructure that has seen the company change its

name from IPC Magazines to IPC Media. The new name is intended to

highlight the publisher’s commitment to new media. The women’s glossies,

currently housed at IPC Southbank, the home and garden divisions, are

expected to follow young women’s magazine Mizz into IPC Connect, the

women’s weeklies division.



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