Filipovic has 18 years of experience in the PR sector. Her special area of expertise is healthcare and she was previously a healthcare group account manager at McCann Erickson Public Relations Belgrade. Prior to that she was the head conference manager in TGI Belgrade, which is within the Tsomokos Group International.
Natasa Trslic Stambak, regional manager for south east Europe, said: 'Nada has a strong background on the Serbian PR market which will complement the team's experience in our Serbian office and strengthen our position.'
Grayling has operated in Serbia since 2002 and was one of the first international communications consultancies to establish an office in Belgrade.