BORDER LINES: August.One engaged by Virgin

SYDNEY - Virgin has appointed August.One Communications’ Australian office to handle its consumer account for the launch of its mobile business later this year. The international agency won the account after a four-way pitch, managed by Steven Day. Day said August.One is also ’in the running’ to handle the Virgin Mobile consumer account when the venture is launched across Asia early next year.

SYDNEY - Virgin has appointed August.One Communications’ Australian

office to handle its consumer account for the launch of its mobile

business later this year. The international agency won the account after

a four-way pitch, managed by Steven Day. Day said August.One is also ’in

the running’ to handle the Virgin Mobile consumer account when the

venture is launched across Asia early next year.



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