BORDER LINES: Euro RSCG buys out Middleberg

NEW YORK - Euro RSCG Worldwide has acquired top ten US independent PR shop Middleberg and Associates. Middleberg, with 150 staff, will operate as a separate unit within Euro RSCG Worldwide’s corporate communications group. The agency will be known as Middleberg Euro RSCG with agency founder Don Middleberg remaining as CEO, reporting to Bob Schmetterer, the parent company’s chairman and CEO. Euro RSCG Corporate Communications is comprised of 25 agencies serving clients such as Disneyland Paris and Procter and Gamble. Middleberg clients include United Airlines and IBM.

NEW YORK - Euro RSCG Worldwide has acquired top ten US independent

PR shop Middleberg and Associates. Middleberg, with 150 staff, will

operate as a separate unit within Euro RSCG Worldwide’s corporate

communications group. The agency will be known as Middleberg Euro RSCG

with agency founder Don Middleberg remaining as CEO, reporting to Bob

Schmetterer, the parent company’s chairman and CEO. Euro RSCG Corporate

Communications is comprised of 25 agencies serving clients such as

Disneyland Paris and Procter and Gamble. Middleberg clients include

United Airlines and IBM.



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