NEW YORK: Ketchum - the seventh largest global PR firm - has
reshaped its senior management and appointed Raymond Kotcher as CEO.
Outgoing CEO David Drobis handed the position over last week in an
attempt to focus on his roles within the industry associations. Drobis
will remain as senior partner and chairman of the company, headquartered
in New York, while Kotcher takes over as head of the four-strong senior
Kotcher, who also retains his current position as Ketchum’s president
and senior partner, will focus on developing future strategies and
guiding the firm’s move into e-business and the internet. ’We will be
spending a lot more time on developing human resources, working on how
to keep people, training and how to let people develop careers within
the agency,’ he said. Kotcher began his career with Ketchum in New York
17 years ago.
Drobis, in a career spanning 30 years, has been a major influence in
Ketchum’s development, but is now looking to step away from the
day-to-day running of the company.
He was recently named chairman of ICO, the Europe-based association of
PR firms, and is also chairman and a founder of the Council of Public
Relations Firms in the US.
Ketchum, which employs over 1,400 people, is a unit of marketing
services holding company Omnicom, which bought Ketchum four years ago
for more than pounds 30 million. The firm’s fee income now totals more
than pounds 100 million.
P Four associate directors have been appointed to head Ketchum’s global
corporate practice. Richard Aldwinckle, of the London practice, Bob
Butter of Pittsburgh, Chris Liu of Hong Kong, and Peter Stack, of New
York now head the practice, which comprises more than 175 consultants