INTERNATIONAL: Kotcher named new CEO in Ketchum staff shuffle

NEW YORK: Ketchum - the seventh largest global PR firm - has reshaped its senior management and appointed Raymond Kotcher as CEO.

NEW YORK: Ketchum - the seventh largest global PR firm - has

reshaped its senior management and appointed Raymond Kotcher as CEO.



Outgoing CEO David Drobis handed the position over last week in an

attempt to focus on his roles within the industry associations. Drobis

will remain as senior partner and chairman of the company, headquartered

in New York, while Kotcher takes over as head of the four-strong senior

management team.



Kotcher, who also retains his current position as Ketchum’s president

and senior partner, will focus on developing future strategies and

guiding the firm’s move into e-business and the internet. ’We will be

spending a lot more time on developing human resources, working on how

to keep people, training and how to let people develop careers within

the agency,’ he said. Kotcher began his career with Ketchum in New York

17 years ago.



Drobis, in a career spanning 30 years, has been a major influence in

Ketchum’s development, but is now looking to step away from the

day-to-day running of the company.



He was recently named chairman of ICO, the Europe-based association of

PR firms, and is also chairman and a founder of the Council of Public

Relations Firms in the US.



Ketchum, which employs over 1,400 people, is a unit of marketing

services holding company Omnicom, which bought Ketchum four years ago

for more than pounds 30 million. The firm’s fee income now totals more

than pounds 100 million.



P Four associate directors have been appointed to head Ketchum’s global

corporate practice. Richard Aldwinckle, of the London practice, Bob

Butter of Pittsburgh, Chris Liu of Hong Kong, and Peter Stack, of New

York now head the practice, which comprises more than 175 consultants

worldwide.



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