US fashion house Tommy Hilfiger has restructured its in-house
European PR in preparation for several new initiatives later this
From the autumn, the label’s women’s sportswear line will also be
available for the first time in Europe.
’To do that justice as a collection we wanted to expand,’ explained
Daniel Marks, newly-promoted senior director of European PR. He reports
to Fred Gehring, CEO of Europe, and George Kolasa, US-based
vice-president of global communication.
Marks previously worked with two assistants, but the team has now been
boosted to six. ’It means I can focus on developing a new PR strategy
for Europe as opposed to being held up by the day-to-day stuff,’ he
Another initiative will focus on product placement - celebrity dressing
and work with film and TV costume departments - across all lines from
tailored clothing to accessories.
According to Marks there will be a major focus on regional PR in various
countries. ’Without giving too much away we will be taking the product
directly to the consumer,’ he said.
Charlie Miller will deputise for Marks, as well as being the in-house
point of contact with Estee Lauder, which holds the worldwide licence
for Tommy Hilfiger’s fragrance and make-up lines.
Former UK PR manager Charlotte Barnell becomes men’s manager, European
PR. Laura McLetchie has joined from shoe designer Patrick Cox to perform
a similar role for women’s ranges. Both have one assistant.