McErlean in new role for Airtours

Tour operator Airtours has replaced its group director of communications after she served less than six weeks in the job.

Tour operator Airtours has replaced its group director of

communications after she served less than six weeks in the job.



Siobhan Turner joined in April from the post of investor relations

director at Greenall’s Group - since renamed as the De Vere Group. She

was hired when Airtours’ senior management decided to focus on IR.



Turner has since left the company, following a change-of-heart about the

need for a specialist IR expert by chairman David Crossland and group

managing director Tim Byrne.



She is succeeded by Anita McErlean, director of corporate communications

at the Airtours Holidays division -which accounts for more than half the

group’s revenue.



McErlean now oversees investor relations plus events, media relations,

public affairs and internal communications. She will also continue as

official company spokesman for consumer programmes such as the BBC’s

Watchdog, a role she has played since joining as sales director in

1993.



Industry speculation has focused on the launch last month of Airtours’

e-commerce strategy where Crossland and Byrne dressed up in leather

jackets and polo shirts to stress their aptitude for the digital

economy. The launch received a cool reception from analysts and

journalists and the clothing choice was deemed by some industry sources

to be inappropriate for senior businessmen. McErlean denied Turner had

been made a scapegoat, and praised her contribution to the company.



Airtours is the world’s largest air-inclusive tour operator, with a

market value of almost pounds 2 billion and more than 23,000 employees.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in